All Prospects Are NOT Created Equal
Welcome to the Recruiter’s Edge newsletter. Here you will discover the smart way to grow your business. Please tell both your downline and upline about us.
In this installment, I will review a common mistake that almost everyone makes with mlm leads. Let’s get started…
You just recruited a real winner, someone who would be considered Top Tier (in the world of Optimized Leads). His name is John, and he is a middle manager for the largest manufacturing company in town (Middle Corp.).
John has never been in network marketing before (so he is not a member of the NFL Club – No Friends Left Club). He is eager to get started, so you have him write down a list of everyone he knows (sound familiar?).
He makes out his list, and you smile when you see it because there are well over 100 people on the list.
Now, you go through it with him and make check marks next to the names that have credibility and a large sphere of influence. You make note of his attorney, his physician, his dentist, the president of his professional association, and his old college roommate (you recognize the name from last month’s Inc. Magazine cover and one of the top entrepreneurs of the year). There are truly some all-stars on this list.
You and John pull 25 names off the list that are very solid, and you instruct John to call them to determine their interest and try to get them on a 3-way call.
A week later, John calls you saying he signed up 8 people (you think, “John is amazing, we didn’t even do one 3-way call”). Then you find out John signed up Joe - his neighbor, his cousin Teddy, his sister-in-law Betty, Albert – his nephew just out of college, Carl – his out-of-work best friend, etc. Let’s just say you are a little disappointed.
You ask John about the 25 people we had on his “A” List. He tells you that they asked lots of questions. Wanted more information. Needed time to check out the company, etc., etc., etc. (sounds a lot like conversations with Top Tier prospects). Then he goes on to say he was getting discouraged, and wanted to talk to some people who wouldn’t ask so many questions, and were willing to get started right away (Middle Tier prospects).
John goes to work with the people he recruited. Three months pass and John has a little over 500 people in his downline. Everyone is happy, but don’t break out the champagne just yet. After two more months, his growth is flat. By the ninth month, the decline increases. After one year his downline only has 80 distributors in it. This is a classic diamond shaped business.
See: http://www.optimizedmlmleads.com/3mlmgrowthprofiles.html
The problem: not focusing on leadership. If John would have taken the time to pursue the top 25 people on his list, he would have a solid business (Top Tier). Instead he went after the low-hanging fruit (Middle and Bottom Tier).
Treat your MLM Leads the same way you would treat prospecting your warm market. Focus your efforts on bringing in leadership (Top Tier). Apply the 80/20 rule to your recruiting efforts. Spend 80% of your time recruiting Top Tier prospects, and 20% of your time on the Middle Tier. Do this, and you will have a true business that you can pass on to your children.
In the next newsletter you will learn how many people you will need to recruit, in each tier, to find the leaders you need to build a mega-business.
Be Successful,
Ed
P.S. To lean more about recruiting success, please visit our website at: http://www.optimizedmlmleads.com/
P.P.S. Please don’t keep us a secret!
In this installment, I will review a common mistake that almost everyone makes with mlm leads. Let’s get started…
You just recruited a real winner, someone who would be considered Top Tier (in the world of Optimized Leads). His name is John, and he is a middle manager for the largest manufacturing company in town (Middle Corp.).
John has never been in network marketing before (so he is not a member of the NFL Club – No Friends Left Club). He is eager to get started, so you have him write down a list of everyone he knows (sound familiar?).
He makes out his list, and you smile when you see it because there are well over 100 people on the list.
Now, you go through it with him and make check marks next to the names that have credibility and a large sphere of influence. You make note of his attorney, his physician, his dentist, the president of his professional association, and his old college roommate (you recognize the name from last month’s Inc. Magazine cover and one of the top entrepreneurs of the year). There are truly some all-stars on this list.
You and John pull 25 names off the list that are very solid, and you instruct John to call them to determine their interest and try to get them on a 3-way call.
A week later, John calls you saying he signed up 8 people (you think, “John is amazing, we didn’t even do one 3-way call”). Then you find out John signed up Joe - his neighbor, his cousin Teddy, his sister-in-law Betty, Albert – his nephew just out of college, Carl – his out-of-work best friend, etc. Let’s just say you are a little disappointed.
You ask John about the 25 people we had on his “A” List. He tells you that they asked lots of questions. Wanted more information. Needed time to check out the company, etc., etc., etc. (sounds a lot like conversations with Top Tier prospects). Then he goes on to say he was getting discouraged, and wanted to talk to some people who wouldn’t ask so many questions, and were willing to get started right away (Middle Tier prospects).
John goes to work with the people he recruited. Three months pass and John has a little over 500 people in his downline. Everyone is happy, but don’t break out the champagne just yet. After two more months, his growth is flat. By the ninth month, the decline increases. After one year his downline only has 80 distributors in it. This is a classic diamond shaped business.
See: http://www.optimizedmlmleads.com/3mlmgrowthprofiles.html
The problem: not focusing on leadership. If John would have taken the time to pursue the top 25 people on his list, he would have a solid business (Top Tier). Instead he went after the low-hanging fruit (Middle and Bottom Tier).
Treat your MLM Leads the same way you would treat prospecting your warm market. Focus your efforts on bringing in leadership (Top Tier). Apply the 80/20 rule to your recruiting efforts. Spend 80% of your time recruiting Top Tier prospects, and 20% of your time on the Middle Tier. Do this, and you will have a true business that you can pass on to your children.
In the next newsletter you will learn how many people you will need to recruit, in each tier, to find the leaders you need to build a mega-business.
Be Successful,
Ed
P.S. To lean more about recruiting success, please visit our website at: http://www.optimizedmlmleads.com/
P.P.S. Please don’t keep us a secret!
posted by Ed Forteau at 7:30 AM
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