Conversational Recruiting - Lesson 1
Welcome to the Recruiter’s Edge newsletter. Here you will discover the smart way to grow your business. Please tell both your downline and upline about us.
Over the next 2-3 weeks I will be covering a unique recruiting process that we have called Conversational Recruiting.
In this first lesson I am going to compare the recruiting process to the game of chess.
Selling (sorry to use the s-word) an opportunity requires a unique skill set. It is based more on emotion than most any other sales transaction. You are basically selling hope (or a dream).
Your first goal should be to get to a point of having an honest conversation. Get the other person to put down their guard, and feel comfortable that they are not going to get taken advantage of by some slickster.
You may be shocked to read this, but prospects sometimes lie. I know. I know. But it IS true. Don’t blame them; it is just a defense mechanism.
This is why getting to the point of having an honest discussion is so important.
There have been over 100 million people exposed to this industry in North America, yet only 10 million people are active at any given time. That is an amazingly high turnover rate. Also, less than 5% make any meaningful money, which equates to a lot of broken dreams.
I say this because you are most likely to run into someone who has heard of this industry, and has a negative opinion of it (can you imagine that?). So, when you prepare to make calls, you should be prepared to talk to negative people.
Yes – you will come across people who have not heard of the industry (there are a handful of people that DO live under a rock). And, yes, you will come across a few that are totally excited about the industry and are open to looking at a new opportunity. But the vast majority are going to be negative (some even jerks).
How’s that for positive thinking?
This is the first step in preparing for this recruiting game of chess. Always be a worst scenario player. This way you will be prepared for the worst, and surprised when you come across a good prospect.
Next up, understanding that your prospect only has seven moves (at most). Once you know what those seven moves are, and are about to counter them, recruiting will be easy - really easy – even when you are talking to the toughest of prospects.
What do most network marketing downlines look like? Find out at: http://optimizedmlmleads.com/3mlmgrowthprofiles.html
Over the next 2-3 weeks I will be covering a unique recruiting process that we have called Conversational Recruiting.
In this first lesson I am going to compare the recruiting process to the game of chess.
Selling (sorry to use the s-word) an opportunity requires a unique skill set. It is based more on emotion than most any other sales transaction. You are basically selling hope (or a dream).
Your first goal should be to get to a point of having an honest conversation. Get the other person to put down their guard, and feel comfortable that they are not going to get taken advantage of by some slickster.
You may be shocked to read this, but prospects sometimes lie. I know. I know. But it IS true. Don’t blame them; it is just a defense mechanism.
This is why getting to the point of having an honest discussion is so important.
There have been over 100 million people exposed to this industry in North America, yet only 10 million people are active at any given time. That is an amazingly high turnover rate. Also, less than 5% make any meaningful money, which equates to a lot of broken dreams.
I say this because you are most likely to run into someone who has heard of this industry, and has a negative opinion of it (can you imagine that?). So, when you prepare to make calls, you should be prepared to talk to negative people.
Yes – you will come across people who have not heard of the industry (there are a handful of people that DO live under a rock). And, yes, you will come across a few that are totally excited about the industry and are open to looking at a new opportunity. But the vast majority are going to be negative (some even jerks).
How’s that for positive thinking?
This is the first step in preparing for this recruiting game of chess. Always be a worst scenario player. This way you will be prepared for the worst, and surprised when you come across a good prospect.
Next up, understanding that your prospect only has seven moves (at most). Once you know what those seven moves are, and are about to counter them, recruiting will be easy - really easy – even when you are talking to the toughest of prospects.
What do most network marketing downlines look like? Find out at: http://optimizedmlmleads.com/3mlmgrowthprofiles.html
posted by Ed Forteau at 8:36 AM
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