Wednesday, March 16, 2005

How Many?

“92% of the company’s sales volume originated from the Top Tier.”

Welcome back The Recruiters Edge Newsletter…

Those were the results from a consulting project done for a large, well-known network marketing company. This proves that success in network marketing is built with leadership.

If you are focusing your recruiting efforts on anyone else but leaders, you are facing an uphill battle and working against the odds.

So how many people do you have to recruit to find one leader?

On average, you need to:

Recruit 6 Top Tier prospects to find one leader.
Recruit 50 Middle Tier prospects to find one leader.
Recruit 400 Bottom Tier prospects to find one leader.

In this example, a leader is considered someone who will recruit 3-5 people (or more), and train them to duplicate their efforts.

Also, it takes, on average:

Six weeks to recruit a Top Tier prospect.
Five days to recruit a Middle Tier prospect.
36 hours to recruit a Bottom Tier prospect.

Please Note: There are many Top Tier people who can make very fast decisions (in fact, most can and do), but generally they will take the time to complete their due diligence. If you do a good job of presenting your opportunity, you can do much better than the average of six weeks. We have had several Top Tier people tell us that they have made a decision to get involved with an opportunity on the spot, and conversely, take as long as two years to make a decision.

Are you prepared to spend six weeks to a year courting a true Top Tier prospect? Most people aren’t -- and that is one of the reasons that so many people in this industry meet with frustration and failure. If Microsoft did not take the time to recruit the best and the brightest, I would dare say they would not nearly as successful as they are today. Think about that when you are building your business.

In the next newsletter, I will begin the series on Conversational Recruiting.

Be successful,
Ed

P.S. Please visit our website to learn more about being a top earner in network marketing. Our url is: http://optimizedmlmleads.com/

P.P.S. Please don’t keep us a secret! Help everyone in your company to be more successful. Pass this newsletter along to your upline and downline.

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