Recommended Lead Sources

After fielding phone calls about lead sources the last couple of years, I felt like it was time to address the issue. Here are two leads sources that we feel comfortable recommending to you, since we have experience working with them.

GenealogyLeads.com
A few weeks ago, we did a joint venture with Rich Niccolls of GenealogyLeads.com. The result was optimized genealogy leads categorized by state and region.

The feedback has been mixed. 50% loved them. 50% were less than thrilled. Although everyone produced results from calling the leads, most of the people who were less than thrilled were still producing results that were above average for working genealogy leads (you can’t please everyone).

If you’ve worked genealogy leads before, and you believe in optimization, then give these leads a try. The supply is limited, and some of the lists are close to being retired.

Here’s what one of our clients, who was happy with the list, had to say:

“I never did reveal to you my stats from using your optimized leads. I am on my third list (I purchase them through Rich Nicholls at Genealogyleads.com). Right now my stats are almost consistently 2 sign-ups per 100 optimized leads dialed ... That is about 150% higher rate of sponsorship then I was getting by just dialing ‘regular’ genealogy leads.”
~ Christopher Harshbarger

We try, really hard, to get feedback from everyone who uses leads that have been optimized, and Chris’s comments are typical of the positive feedback we received.

You can buy these leads at a fraction of the price of optimization alone. Here is the link: http://www.genealogyleads.com/optimized-leads.html

DNC Scrub Your List
If you are used to working genealogy lists, I would highly recommend getting them DNC scrubbed. Here is a source that can do this for you for $34.95 per thousand names ($24.95 if you tell them that I sent you).

Chris Harshbarger (yes – the same Chris from the testimonial)
chris@powerrecruiters.net
Work: (877) 889-8897
Work: (517) 879-4135


Stellar-MLM-Leads.com
Buy these leads directly from the lead generator. This is a retail store that the lead generator operates. They are the #2 lead generator in the country, and the #1 supplier to the top lead program on the Internet (hint: if you go on mlmforums.com you will hear other networkers rave about these leads).

I would recommend their double opt-in leads. They are usually 48 hours old (and, in most cases, just hours old), and priced at what some companies charge for aged leads. We have called their leads ourselves, and found them to be very solid.

Check them out at: www.Stellar-MLM-Leads.com


Coming Soon:

Gold Collar Networking – Where industry legends are made.


All the Best…
Ed

P.S. Don’t keep us a secret. Tell your upline and downline about us. Give everyone in your organization the added advantage that this newsletter can provide to help them succeed. Sign up at www.OptimizedMLMLeads.com

Conversational Recruiting - Lesson 1

Welcome to the Recruiter’s Edge newsletter. Here you will discover the smart way to grow your business. Please tell both your downline and upline about us.

Over the next 2-3 weeks I will be covering a unique recruiting process that we have called Conversational Recruiting.

In this first lesson I am going to compare the recruiting process to the game of chess.

Selling (sorry to use the s-word) an opportunity requires a unique skill set. It is based more on emotion than most any other sales transaction. You are basically selling hope (or a dream).

Your first goal should be to get to a point of having an honest conversation. Get the other person to put down their guard, and feel comfortable that they are not going to get taken advantage of by some slickster.

You may be shocked to read this, but prospects sometimes lie. I know. I know. But it IS true. Don’t blame them; it is just a defense mechanism.

This is why getting to the point of having an honest discussion is so important.

There have been over 100 million people exposed to this industry in North America, yet only 10 million people are active at any given time. That is an amazingly high turnover rate. Also, less than 5% make any meaningful money, which equates to a lot of broken dreams.

I say this because you are most likely to run into someone who has heard of this industry, and has a negative opinion of it (can you imagine that?). So, when you prepare to make calls, you should be prepared to talk to negative people.

Yes – you will come across people who have not heard of the industry (there are a handful of people that DO live under a rock). And, yes, you will come across a few that are totally excited about the industry and are open to looking at a new opportunity. But the vast majority are going to be negative (some even jerks).

How’s that for positive thinking?

This is the first step in preparing for this recruiting game of chess. Always be a worst scenario player. This way you will be prepared for the worst, and surprised when you come across a good prospect.

Next up, understanding that your prospect only has seven moves (at most). Once you know what those seven moves are, and are about to counter them, recruiting will be easy - really easy – even when you are talking to the toughest of prospects.

What do most network marketing downlines look like? Find out at: http://optimizedmlmleads.com/3mlmgrowthprofiles.html

Conversational Recruiting

Here is a glossary of some of the recruiting techniques that will be shared with you over the next three weeks...

Why Recruiting Is Like Playing Chess
The Seven Move Rule – Once you understand this, you can close any qualified prospect.

Opening the Call:
Moving Towards and Away From
Identifying Direction
Causing Confusion – This creates an opportunity to create an honest dialog with your prospect at the beginning of the call.
Bonding and Rapport
The Big Picture Move

Pre-Presentation Moves:
Negative Motivation – The key to discovering any prospect’s emotional hot buttons.
Value Engine – Making your opportunity a perfect fit for them.
The Menu Technique
Process Review
Silent Posture (this is a lot different than the false posture moves everyone teaches)

Dealing With A Negative Prospect:
The Hand Grenade Move
Pulling The Red Handle
The Cross-Over Move
The Head Fake

Dealing With A Neutral Prospect:
Pendulum Theory
Maturation Period

Gaining Commitment (For 3-way calls, conference calls, attending meetings, etc.):
The Private Understanding
The YNT Move (eliminate “think it overs” forever)

Keeping Control of the Call:
Getting An Early “No”
The “Let’s Pretend” Move
Off Balance Moves
The Safest (and most effective) Move In Sales/Recruiting

When The Prospect Says “No”:
The “Is It Over” Move
The “End of the World” Move
It Is Only Over When You Want It To Be

Why There Is Only One Person Who Can Handle Objections (And That Person Is Not You).

The Best Close You Can Ever Use.



Over the next 2-3 weeks I will cover these topics.

Welcome to the super recruiters world of conversational recruiting.

Be Successful,
Ed

To find out how to maximize your conversational recruiting skills, visit www.optimizedmlmleads.com

How Many?

“92% of the company’s sales volume originated from the Top Tier.”

Welcome back The Recruiters Edge Newsletter…

Those were the results from a consulting project done for a large, well-known network marketing company. This proves that success in network marketing is built with leadership.

If you are focusing your recruiting efforts on anyone else but leaders, you are facing an uphill battle and working against the odds.

So how many people do you have to recruit to find one leader?

On average, you need to:

Recruit 6 Top Tier prospects to find one leader.
Recruit 50 Middle Tier prospects to find one leader.
Recruit 400 Bottom Tier prospects to find one leader.

In this example, a leader is considered someone who will recruit 3-5 people (or more), and train them to duplicate their efforts.

Also, it takes, on average:

Six weeks to recruit a Top Tier prospect.
Five days to recruit a Middle Tier prospect.
36 hours to recruit a Bottom Tier prospect.

Please Note: There are many Top Tier people who can make very fast decisions (in fact, most can and do), but generally they will take the time to complete their due diligence. If you do a good job of presenting your opportunity, you can do much better than the average of six weeks. We have had several Top Tier people tell us that they have made a decision to get involved with an opportunity on the spot, and conversely, take as long as two years to make a decision.

Are you prepared to spend six weeks to a year courting a true Top Tier prospect? Most people aren’t -- and that is one of the reasons that so many people in this industry meet with frustration and failure. If Microsoft did not take the time to recruit the best and the brightest, I would dare say they would not nearly as successful as they are today. Think about that when you are building your business.

In the next newsletter, I will begin the series on Conversational Recruiting.

Be successful,
Ed

P.S. Please visit our website to learn more about being a top earner in network marketing. Our url is: http://optimizedmlmleads.com/

P.P.S. Please don’t keep us a secret! Help everyone in your company to be more successful. Pass this newsletter along to your upline and downline.

All Prospects Are NOT Created Equal

Welcome to the Recruiter’s Edge newsletter. Here you will discover the smart way to grow your business. Please tell both your downline and upline about us.

In this installment, I will review a common mistake that almost everyone makes with mlm leads. Let’s get started…

You just recruited a real winner, someone who would be considered Top Tier (in the world of Optimized Leads). His name is John, and he is a middle manager for the largest manufacturing company in town (Middle Corp.).

John has never been in network marketing before (so he is not a member of the NFL Club – No Friends Left Club). He is eager to get started, so you have him write down a list of everyone he knows (sound familiar?).

He makes out his list, and you smile when you see it because there are well over 100 people on the list.

Now, you go through it with him and make check marks next to the names that have credibility and a large sphere of influence. You make note of his attorney, his physician, his dentist, the president of his professional association, and his old college roommate (you recognize the name from last month’s Inc. Magazine cover and one of the top entrepreneurs of the year). There are truly some all-stars on this list.

You and John pull 25 names off the list that are very solid, and you instruct John to call them to determine their interest and try to get them on a 3-way call.

A week later, John calls you saying he signed up 8 people (you think, “John is amazing, we didn’t even do one 3-way call”). Then you find out John signed up Joe - his neighbor, his cousin Teddy, his sister-in-law Betty, Albert – his nephew just out of college, Carl – his out-of-work best friend, etc. Let’s just say you are a little disappointed.

You ask John about the 25 people we had on his “A” List. He tells you that they asked lots of questions. Wanted more information. Needed time to check out the company, etc., etc., etc. (sounds a lot like conversations with Top Tier prospects). Then he goes on to say he was getting discouraged, and wanted to talk to some people who wouldn’t ask so many questions, and were willing to get started right away (Middle Tier prospects).

John goes to work with the people he recruited. Three months pass and John has a little over 500 people in his downline. Everyone is happy, but don’t break out the champagne just yet. After two more months, his growth is flat. By the ninth month, the decline increases. After one year his downline only has 80 distributors in it. This is a classic diamond shaped business.
See: http://www.optimizedmlmleads.com/3mlmgrowthprofiles.html

The problem: not focusing on leadership. If John would have taken the time to pursue the top 25 people on his list, he would have a solid business (Top Tier). Instead he went after the low-hanging fruit (Middle and Bottom Tier).

Treat your MLM Leads the same way you would treat prospecting your warm market. Focus your efforts on bringing in leadership (Top Tier). Apply the 80/20 rule to your recruiting efforts. Spend 80% of your time recruiting Top Tier prospects, and 20% of your time on the Middle Tier. Do this, and you will have a true business that you can pass on to your children.

In the next newsletter you will learn how many people you will need to recruit, in each tier, to find the leaders you need to build a mega-business.

Be Successful,
Ed

P.S. To lean more about recruiting success, please visit our website at: http://www.optimizedmlmleads.com/

P.P.S. Please don’t keep us a secret!